NextAssist Campus greets every student who taps your WhatsApp ad — instantly, in their language — qualifies them, and hands your admissions office a warm lead instead of an unread message.
Built around the moment your ad spend is already creating — a student tapping "Send Message."
The WhatsApp CTA on your Facebook or Instagram campaign opens straight into a live conversation.
Answers programme and fee questions, then asks the qualifying questions your admissions team needs.
Tracked in real time and scored by engagement, so your team always knows exactly who to call first.
Every approved campaign runs in parallel — the agent talks to every student who replies, all at once, at any hour, with no queue. Every one of those conversations gets scored.
Sent on Meta-approved WhatsApp templates, tied straight to your ad spend.
No queue, no single-threaded inbox — hundreds of students at once, at 2pm or 2am, uninterrupted.
Every interaction with the agent is counted, continuously, for the life of the campaign.
When the campaign closes, the results are ranked in descending order by replies — not chronological, not random.
Your call center works down a handpicked, ranked list — the students most likely to convert, first.
MUST was NextAssistAI's first major institutional contract, live since April 2026. What started as a pilot became a 12-month engagement — and a purpose-built RevOps dashboard the admissions team now runs their funnel from.
As the campaign scaled, so did the volume: August's send grew to 40,000 messages, well past what the university originally approved, because the results justified it. Every one of those messages fed the same engagement score, so admissions never had to work the list blind.
Admissions doesn't call a list anymore. They call the top of a ranked one.
White-labelled to your institution — students never feel like they're talking to a third-party tool.
Plugs into the WhatsApp CTAs you're already running on Meta — no new campaign structure needed.
The same dashboard model built for MUST, tracking every lead from first message to enrolment.
Every reply is counted per student, continuously, so leads are ranked by intent — not by who happened to reply first.
English, Urdu and Arabic support, with a clean hand-off to a human officer when a lead is ready.
Covers setup, the branded Hey[YourUniversity] agent, and the admissions dashboard.